By Graham Andrew Taylor

Linking is one of the biggest factors in any search engine marketing strategy. In fact, you are better off spending your time acquiring inbound links than submitting your site to search engines.

Linking is not only about search engines and make sure to remember that, It adds relevance and value to your site because it show your reader that you have considered the subject and either agree or disagree with others in your field. Linking in this manner is more or less similar to placing references to other people’s work.

In fact, it has been argued that by placing their materials on the Internet (without stating expressly their objection to external links), copyright owners grant ‘implied licenses to other users to link to them. As the founder of the World Wide Web, Tim Berners-Lee points out, there is no reason to have to ask for permission to link to other documents. Sites still need back links to rank high in SERP. (A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query.)

A major method of rapid link development for Search Engine optimization or website promotion services,is buying quality links. This is a very expensive method and I don’t recommend it unless you have very deep pockets. However you may have no alternative for building fast quality links unless you can offer high value information on your website so that people will not mind adding a link to your site.

Search engines, particularly Google, use link popularity to help evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound links from other websites to yours. they recognize the number of incoming links in its algorithm that determines placement rankings, they also look for quality Eg. page rank, the more links a website has the better, but the quality I think is more important than the amount. which may explain why you may appear on page 10 while your competitor appears on page 1. The more page rank a linking page has the more authority it lends to you If you use a reciprocal linking service you are probably wasting your time, the sites that you are linked too are from too wide a range of subjects to have any relevance or authority.

Another factor to consider is deep linking, where the in coming link goes directly to an internal page rather than your home page. For example you may have an article that is on yoursite .com /articles/ happydays.html A link from an outside site direct to that page would be deep linking as it is on the third layer of your site. Deep linking is good for your site as the overall page rank takes into account not only the links to your home page but also the total links to the site.

Google has become skilled at detecting un-natural linking patterns; links to a website whose only purpose is to improve Google ranking. Because of this many SEO experts are going back to fundamentals and using techniques like article writing to develop natural links What is a natural link ? It is a link that originates from an outside site that is one way, and has a page rank to give it authority. If you build enough quality and relevant links to your site you’re site will still have traffic before, during, and after algorithm changes.

by Graham Andrew Taylor
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