By Vanessa Beaty

If you are marketing a website, or thinking about starting one, link building is something that you should have first hand knowledge of. It’s very important in the ultimate popularity of your site. Major search engines, such as Google and Yahoo, use incoming links as a way of determining how important and popular your site it. If you have great quality incoming links, and several of them doesn’t hurt, then your popularity is up, the search engines see your site as more important than those that don’t have links, and suddenly you find yourself with a PR (Page Rank)1. Well, how ecstatic you must be. Your website if highly popular. But do you know what you did to get it that way? You placed links, and not just links to any sites, but links that are directly related to your site, that come from highly unique and popular sites, and you didn’t get caught up just trying to fill a page with links, you put only the ones that will bring you a good reputation with the search engines.

Boy, I bet you didn’t even know you had done all that, right? Well, link building, although it seems like a long drawn out task, isn’t really that hard. It does take time, but here are a couple ways to get your links page built up with great quality, one-way links, and save you a little time to boot.
First, you can research some websites that are similar to yours (be careful not to place too many competitive links), and simply contact the webmaster or owner to ask for a link from that site. That’s pretty simple. Normally, these site owners will ask for a reciprocal link, especially if they are higher in page ranking than you are, but that’s to be understood. After all, they have a business to run too, right?

Secondly, you can join a Linking Exchange site, such as Link Exchange or Got Links.  These are highly popular, as you just have to set up an account for your site, and then you have a database available of other site owners who are willing to trade links. You put their link on your site, and they put your link on theirs. It’s pretty much the same process as doing the first step, by yourself, only you spend much less time by not having to look for the sites to link to, and not having to contact the site owners, the linking site does that for you.

A third way to build up your links page is with triangular linking. This is a fairly new technology, in which you have links, and you place links, but you don’t actually link to the sites that link to you. Boy, say that three times real fast! Simply put, you will sign up with a linking program, such as [http://www.000links.com]000links.com, and set up a linking campaign. They will then place links directly on your link page every day. You normally get about 4 to 6 new links daily. Your site link will be placed on another site, but not any of the sites that have linked to you. The triangular program is set up so that search engines ultimately see your site as more unique. You don’t trade links, you have your own, unique, one-way links. And this does actually get you a higher page ranking, simply because search engines see your site as more popular if your links are unique. http://www.000links.com000links.com actually has a free system that lets you run a linking campaign for one website, and then if you decide to add more sites, there’s an upgrade option. The system’s great, and if you can get it for free, then it’s definitely worth a shot. Mostly because you don’t have to spend all that time doing linking yourself. And while link building isn’t the worst job in your site building, it certainly could be made easier.

No matter how you decide to build up your links, you really do need them. Your site will get much more exposure, and the search engines will like it a lot more. You could be PR1 before the next crawl, if you just get started.

Written by Vanessa Beaty http://freelancemoms.blogspot.com/Freelance Moms

Article Source: http://EzineArticles.com/?expert=Vanessa_Beaty http://EzineArticles.com/?Link-Building-Strategies&id=755653

Popularity: 100% [?]