The market to distribute premium video content — mainly TV episodes and feature-length movies — is currently going through one of its most dynamic periods, as experimentation with business models, delivery mechanisms and consumer tastes is in full swing. In the age of online entertainment, consumers get virtually unlimited choice of content and the means to entertain themselves. They can stream their favorite episode of “Lost” from ABC.com, watch full-length movies on Hulu, or download episodes of shows like “The Office” from NBCDirect, and they can do it all for free.

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