Over the course of its existence — and particularly since the successful launches of the Macbook, the iPod and the iPhone — Apple has developed a reputation for its streamlined design ethos and user-friendly interfaces. A stylish product that’s easy to use is just part of the equation, however. A problem-free launch of a product is perhaps almost as important to a its success as its actual quality. This is why companies spend months planning every detail of a product launch.

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