Will Zune’s Latest Marketing Song Make Buyers Dance?

A video for the title track on hip-hop veteran Common’s forthcoming album, “Universal Mind Control,” begins with a digital music player pulsing to the beat. The viewer is pulled through the screen into the gadget’s guts, where the cool, collected rapper lets loose an easy stream of lyrics. It takes hitting rewind a few times to notice that the music player isn’t one of Apple’s slim new iPods. It’s a Zune, and it’s made by Microsoft. Since it first landed two years ago, the Zune has been the butt of many jokes.