Imagine this: you’re in your room facing your computer. Over the microphone you say, “Good day, listeners. Today’s podcast is on… “ And as you continue to say your piece, the recording continues. This record is what people in your neighborhood, in your city, across the country, and even in other parts of the globe can hear as they tune in from their computers or digital audio players.

What are you doing? You are podcasting! As science turns imaginations into realities, you can become a DJ or to be specific, a podcaster, and have your own radio show, and be heard. Anywhere. Anytime. Anyhow you want it. You think this is cool? This is sub-zero cool!

Just as we’re getting accustomed to terminologies like e-mail, voice-chat, blogs, and so on, we now have PODCASTING. New Oxford Dictionary defines podcasting as “the digital recording of a radio broadcast or similar program, made available on the internet for downloading to a personal audio player”. But really, what is it?

Podcasting is a conjuncture of the words “iPod”, the most popular audio digital player created by Apple Computers, and “broadcast”, which means to put on air; hence, the association of podcasting to iPod or Apple computers. However, any brand of digital audio player is okay and any computer with a built-in or add-on microphone and soundcard will do.

The recording is uploaded into a website and becomes a web feed, aptly termed a podcast. Podcasts can be any music, advertisement, or information in audio or video format that is downloadable. They range from talk radio, comedy shows, news, political views, evangelization messages, language tutorials, business reports, and so on. Any subscriber can podcatch – meaning, download - and listen to podcasts.

But you say you’re not even trained or experienced to be a podcaster? There is no need at all. The charm of podcasting is that you can be your natural YOU!

So gear up! Catch the finest podcasting software offer in the market. Get the Podcast Blaster Package and unlock a whole new world of podcasting made easy and more!

In its exclusive offer, the Podcast Blaster Package is bundled with Podcast Manual, Podcast Software, Podcast Safe Music and Podcast Sound Files. The Podcast Manual will teach you how to record your podcast step-by-step, guide you on what equipment you need or add if you want to expand, and direct you on how to get the audience you want. The Podcast Software is the recording application — intuitive, easy to navigate, and Macintosh or Windows-compatible. It comes with built-in special effects, user-friendly editing features, and proper export modules that will transform recording into podcast, no sweat! Finally, the Podcast Safe Music has over 100 sound files, or over 40MB, such as professionally produced voice-overs, loops, background effects, stingers and Podcast-safe music. The package also includes a guide to the best websites with free music downloads. If you get stuck with a technical problem, turn to the Podcast Blaster Team who will also assist your sales, refund, and other requests or inquiries. Podcast Blaster is confident you will be satisfied with the package that it offers 100% money-back guarantee! Plus, you get a special bonus software!

Try podcasting and be among those who will dramatically transform the ever-changing landscape of this digital world.

Philip Nicosia is the webmaster of [http://www.podcastblaster.com]Podcastblaster.com, suppliers of the exclusive [http://www.podcastblaster.com/details.html]Podcast Blaster Package.

Article Source: http://EzineArticles.com/?expert=Philip_Nicosia http://EzineArticles.com/?Podcasting—The-Easy-Way-To-Get-Started&id=130397

Listening to podcasts isn’t something I enjoy or take time for, quite frankly.  I’m a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need.  However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I’m in the minority, I believe.  The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.

What is a podcast, anyway?  A podcast is an audio file that you create in .mp3 format that is uploaded with an RSS (Really Simple Syndication) file to your server for your target market to download on any number of programs created to receive or subscribe to your audio file so that they can listen to it at their leisure on their computer or a personal mp3 device.

Why should you create a podcast?  I think it serves as a marketing tool for the solo service professional, who might want to do one of the following:

–create an Internet radio show or talk show in which you create content-rich broadcasts for your target market

–conduct a teleclass series in which you interview experts who have solutions to problems faced by your target market

–promote a printed book, ebook, or CD/DVD series by releasing promotional snippets to a wider audience

–provide short and valuable expert tips to your target market (my Get More Clients Online podcast consists of the weekly article I write for my newsletter)

Many podcasts are about an hour in length, especially when they consist of recordings of radio shows or teleclasses.  However, I think that the listening threshold for most people is about 10 minutes.  So, that means that your podcast needs to be 10 minutes or less in length.  If it’s longer, you really have to grab their attention in the first 10 minutes to keep them listening for the full amount of time.

Good content and a good speaking voice are key to maintaining interest. Don’t make your podcast one long advertisement for your services or products — share some useful information with your target market to help them solve their problems. And, you need to have a good speaking voice.  Nothing is worse than listening to someone read a speech with a monotone delivery.  So, for maximum impact when you record your podcast (especially if you’re just recording yourself), get up and walk around, smile, gesture, or do whatever you normally do when you deliver a speech.  Modulate your voice, much in the same way that you would when you have a 1:1 conversation with someone — put feeling and emotion into your words.  I pretend like I’m talking to my best friend, and that helps me with a lively delivery.

What are the steps to creating a podcast?

1.  Listen to a few podcasts to get a feel for what others are doing.  To listen, you’ll need a podcatcher (podcast reader), which permits you to subscribe to podcasts in the same way you subscribe to blogs. I favor iTunes as my podcatcher of choice, which is a free online download.  You’ll also need to find podcasts, and the quickest way to do that is via podcast directories, which include the iTunes store.  Podcast Alley, one of the most popular podcasting sites, has a large podcast directory, and Yahoo Podcasts has a podcast search.  To find others, simply search online for “podcast directory.”

2.  Plan your podcast.  Who is your target market?  What do they want to listen to?  How will your podcast be unique from others in your industry?  What’s your format (interview others, host a teleclass, or record yourself)?  How long will your podcast be?  How frequently will you deliver your podcasts?

3.  Record your podcast.  Many people choose to record their podcast with a free piece of software called Audacity.  It has an easy learning curve and advanced features for more experienced podcasters.  Mac users might want to check out Garage Band.  For best recording sound, don’t use the microphone that came with your computer or that is built into your laptop.  You’ll want to get a more professional one, such as the ones offered at Plantronics or Radio Shack.

4.  Save and upload your podcast to your server.  Once you’ve created your podcast in an mp3 file, now you have to save it and upload it to a server via an FTP program (like CuteFTP) so that it’s readily available.  You can upload it to your website, or use one of the many podcasting hosting services available.  The problem with uploading it to your website is that audio files are space hogs, and you can quickly exhaust all the storage capacity of your hosting account, not to mention your monthly bandwidth capacity if your podcast is popular and is downloaded frequently.  That’s why I use a fee-based audio service hosting company, Audio Acrobat, which offers me generous storage and bandwidth capacity for a semi-annual fee.  Another popular podcast hosting company is Hipcast.com.

5.  Create your podcast feed.  You can create your podcast feed from scratch, but I recommend you use a feed service to do so.  If you use a podcasting hosting service, this feature is included in your service package.  For everyone else, the quickest way to create your podcast feed is through Feedburner.com.  This is the same service that creates RSS feeds for blogs.  The advantage of creating your podcast feed from this site is that you can create a browser-friendly feed, track your circulation, and enhance your feed with its SmartCast technology.

6.  Publish and promote your podcast.   If you use a podcasting hosting service, the service will publish your podcast and notify various podcast directories about the availability of your new podcast.  Or, you can enter the info directly into the major podcast directories.  You’ll also want to promote the podcast on your website, blog, and in your email newsletter. One of the easiest ways to do this is to add feed subscription buttons (called chiclets) to your sites.  You’ll have to cut and paste the HTML code into your templates to create the chiclets.  You can get directions on how to publish subscription buttons from the various podcasters you want to feature.  Lastly, you’ll want to create “album art” for your podcast, or a graphic representation that many podcatchers upload with the mp3 file.  Album art may be from 170×170 to 300×300 pixels square at 72 dpi.  Any graphic designer can help you create this graphics file.

7.  Make money from your podcast.  Advertising on podcasts is still fairly new, but some companies like Fruitcast.com or PodcasterAds.com are places to start.  Another option is to place Google Adsense listings on all of your sites listing your podcast, or seek sponsors for your podcasts, just like you would for a radio show.

Don’t let the audio world pass you by!  Podcasting is a very inexpensive way of helping you get the word out about what you do and what you offer to the world.

Copyright (c) 2006 Donna Gunter

Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at [http://www.getmoreclientsonline.com]Get More Clients Online. Read about running an online biz at her blog, [http://www.getmoreclientsonlineblog.com]Get More Clients Online Blog.

Article Source: http://EzineArticles.com/?expert=Donna_Gunter http://EzineArticles.com/?7-Steps-to-Creating-Your-Own-Podcast&id=325683

Podcasting can be an easy way to reach out to entertainment consumers. Most mp3 players have the capability of allowing each unique user to add the podcast to their player and then replace that podcast audio with whatever audio content they wish whenever they want to. This can be accomplished in a matter of seconds.

Those who do not use an iPod or mp3 device generally have a fear about how the systems work and if they will ever be able to make changes once they finally do place content on their device.

Other consumers may simply download the podcast to their computer and listen that way. Some might even go so far as to burn the podcast to a disc and listen via a CD player.

That’s the really good news regarding podcasts; the form of distribution is extremely flexible.

Many regular podcast users will often send the podcast audio directly to their download file through the use of Real Simple Syndication (RSS) and the content will update itself the next time they dock their mp3 player.

Let’s say for instance that an individual likes a certain talk show, but can rarely listen when the content is live, or they don’t live in an area that carries the content on terrestrial radio. These individuals can sign up for applicable podcasts, dock their mp3 player for an update and then listen to the entire program whenever they want - they can pause the program when it is not convenient to listen then return to the podcast when they are able.

Consumers can even advance through audio content they may be less interested in.

Podcasts are sort of like TiVo for the ears, but with podcasts your potential sources for content are virtually limitless. In most cases podcast downloads are absolutely free. This dynamic continues to power the Internet as a one-stop shop for virtually anything you want.

Where once the Internet was primarily useful for sending and receiving emails and visiting a few rudimentary websites the Internet has grown up and continues to diversify its offerings to include so many additional possibilities. Podcasts are a huge part of the growing consumer confidence in the overall value of the online environment.

When customers visit your site do they find a podcast or audio stream they can tap into? For some individuals this may be the only way to reach them. Either they are too busy to read or they have trouble reading and a podcast explaining either the benefits of your product or a magazine style interview podcast with actual customers can help them connect with your business in a new way.

Needless to say not everyone cares about downloading a podcast and not all customers will listen, but as new users enter the world of online business you can be sure the relevance of a podcast will simply grow.

This may be a bit like customers who use texting as part of their cell phone plan. Some detest the idea of texting, but more and more cell phone users are discovering this to be a primary communications choice. Podcasting maintains a similar feel among users. [http://www.highpowersites.com]Make Your Own Website Fast with HighPowerSites.com or [http://www.buildagreatsite.com]Build Your Own Website in minutes with BuildAGreatSite.com. Start an [http://www.bookswealth.com]EBOOK BUSINESS at BooksWealth.com.

Article Source: http://EzineArticles.com/?expert=Scott_Lindsay http://EzineArticles.com/?Podcasting-and-the-Consumer-Learning-Curve&id=1083190

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.

There are many different ways to market your business podcast. If you’re looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When ready to release your new podcast, send an email to those that are on your list. Be sure to include the downloadable link within the email. You can also market other products or services of yours to this list as well.

Depending on your goal (if it is to gain website traffic and find customers), you can make your podcast available to the public. There are many directories in which you can submit your podcast. People will seek out podcasts they may be interested in, and could easily find yours, even if they didn’t realize that your website existed.

You will need an RSS feed added to your podcast if you are to submit it to a directory. This works similarly to a blog directory. This is a very simple procedure; there are many different feeds to choose from- try doing a Google search to find one.

iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple’s Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.

There are many other directories that you should also submit your podcast. The more places you have it listed, the more likely you are to have visitors find it. Two other large directories are Podcast.net and Podcast.com. By simply doing a Google search, you can come up with many more.

Are you struggling to get your   internet business off the ground? Stop chasing income and treat it like a business. Visit the Internet Marketing Chaos website at http://www.netmarketingchaos.com for a hype-free take on how to build a business online.

Article Source: http://EzineArticles.com/?expert=Theo_McLanahan http://EzineArticles.com/?Increasing-Podcast-Reach-By-Marketing-Effectively&id=1136338

There are three important components to buying podcast advertising that influence how well your commercial will work to meet your goals. The first element is the podcast or podcasts that you choose to buy time on. Finding the right podcast for your product or service is one part of the equation. The second part of the equation is the copy. That is the words that will be used to present your sales message. The final component is the presentation. How you deliver the sales message is as important as finding the right venue.

Unlike traditional radio advertising where writing and production are often included in the advertising pricing, the inclusion of writing and production varies with each podcast. You’ll want to be clear on what is included when you first inquire about advertising rates and then decide on the style that suits your business best.

The first option is often called a “live read” style. This is where the host voices your copy in a conversational style. It may be part of a commercial block or read as part of the show. The effectiveness of this style varies. In some cases the host’s endorsement can aid your business and in other cases the sales message gets lost in the conversation and the listener doesn’t identify it as a sales message that they should take action on. Not all podcasts offer this option, and most that do will ask that you provide the copy for any live read commercials.

The second option is you calling in to a phone line and recording your own commercial to be included in the podcast. Again, not all podcasts provide this option, but many do. Additional charges for this sort of commercial recording vary with some offering the service for free, and others charging a nominal fee. The advantage to producing a commercial this way is that listeners will be exposed to your unique voice which can be important in cases where a personal relationship is a key component of your business. Unfortunately, there is little quality control in this sort of commercial and they can come off sounding amateur.

A third option is to write and voice your own commercial and submit the finished production to the podcast. This is easily accomplished with free resources if you are willing to take the time to learn a few new pieces of software. You may want to pay for some royalty free music or sound effects for a more professional sounding effect. This option gives you more quality control than the call in option while still providing the personal appeal.  However, as in the previous option, the resulting commercial can sound amateurish unless great care is taken.

Finally, you can pay for a professional service to create a commercial for you. This gives your product or services an aura of polish and sophistication and may increase response to your advertising. In some cases, the podcast host will be able to provide this service and in others you may need to engage the services separately. In either case, you will want to be clear about your goals and sales message in order to ensure the finished product will meet your needs.

Whether it’s an included feature or one that involves an additional fee, all of the options outlined have their own advantages and disadvantages to consider. It’s important to take the time to think about the presentation of your commercial and choose the option that aligns with your business goals. The least expensive way to decide what is right for you is to take the time to listen to samples of each by listening to the podcasts that reach your target market or you can seek the advice of a professional podcast consultant to discuss your needs.

Patrysha is a small business owner and Certified Radio Advisor from Northern Alberta. She provides information and advice to small business owners looking to break into radio through advertising and publicity at http://www.easyresultswithradio.com

Article Source: http://EzineArticles.com/?expert=Patrysha_Korchinski http://EzineArticles.com/?Four-Commercial-Production-Options-in-Podcast-Advertising&id=872879

When it comes to the evolution of blogging you really have to marvel at the brilliant advances in technology that have been made over the past two years. At one time, blogging involved little more than promoting prose text on the Internet. Now, prose has a little competition and it comes in the form of audio blogging, which is commonly referred to as podcasting.

Podcasting entails recording audio files of spoken commentary so as to create a sort of combination radio broadcast and an audio book version of blogging. Then, the file is placed on the blog itself and anyone who clicks on the podcast link can hear your commentary. Podcasting has grown in popularity in recent years, as many people who are more skilled at delivering the spoken words as opposed to composing prose have jumped on the podcasting bandwagon to present themselves to the huge growing blogosphere audience. In a way, podcasting is becoming a form of Internet radio that is no different from the manner in which radio first debuted many decades ago in the sense that it is all-inclusive and open to anyone who wishes to participate.

While not every blog possesses the ability to podcast there are many that do and the process is relatively easy. Essentially, you use a basic computer microphone to record your words onto an MP3 file. (There are a number of FREE MP3 audio programs available on the net for download) Then, the MP3 file is entered into the podcast function of your blog. If this sounds simple it is because it is! The folks who design all these cool blog formats realize that the success of their format will be based on making accessible to as many people as possible. As such, their podcasting formats are designed as user friendly as possible.

There are a number of benefits to adding a podcast to your blog and the most obvious being that it gives your readers the proverbial “more bang for the buck”. That is, podcasting adds a unique new feature to the blog that gives people more reason to check the blog out which means more traffic to your blog which in turn means more potential advertising revenue. There is really nothing to lose by adding podcasting to your blog so why not explore the potential that is has?

Discover How To Properly Structure A Blog In Order To Harvest An Ultimate Income!  Download it FREE here: [http://www.craigsandrews.com/howtoconstructyourblog_free.html]How To Properly Construct A Blog…

Do you want to learn how to develop a successful Internet Business  with more profits, less work and true freedom?  Click Here: [http://www.craigsandrews.com target=blank]Craig S Andrews.com

Do you want to learn how I make a lot of money with articles every day?
Click Here: [http://www.articleprosoftware.com target=blank]Article Pro Software

Article Source: http://EzineArticles.com/?expert=Craig_Andrews http://EzineArticles.com/?Adding-Podcasts-to-Your-Blog&id=1118045

If you can learn how to podcast for greater subscriber responsiveness, podcasting can be a significant advertising technique for your website.  Although many people seem to be unaware of what podcasting is, just think on the word itself.  It is a combination of iPod and broadcasting, and is basically a means of broadcasting to any digital media receiver.  It does not have to be an iPod.

You can listen to a podcast using Windows Media Player or Realplayer, or you can download it to an iPod or other digital media player and play it there. It is used extensively on the internet as a means of advertising, and to bring new products to subscribers’ attention.

To create a podcast you record a message then put it on the internet and/or send it to your email or podcast list.  Although you can produce a podcast for a one time download, or put it on your website to be streamed to a recipient clicking to hear it, they are best distributed by RSS so they are syndicated to anybody on the internet interested in the subject.  This is when you get the optimum subscriber responsiveness.

The message itself should be something that people want to hear.  It should present new information or a new slant on an old topic.  If your topic is healthy foods, a podcast regurgitating all the good and bad things you can eat won’t get many subscribers excited.  However, if you can provide an interview with somebody who has evidence that watercress is not as healthy as we all thought, or has found that the vitamin A present in a well known brand of multivitamins is presented in a form that the body cannot assimilate, you will be podcasting useful information that will interest a large number of people who eat lots of watercress in their salads, or believe that they are properly supplementing their inadequate vitamin A intake.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: [http://www.secrets-of-internet-success.com/articlewriting.html]Internet Article Marketing

Do you want to learn how to build a massive list fast?  Click here: [http://www.secrets-of-internet-success.com/listbuilding.htm]Email List Building

Article Source: http://EzineArticles.com/?expert=Sean_Ray http://EzineArticles.com/?Podcasting—How-to-Podcast-for-Greater-Subscriber-Responsiveness-I&id=491320

Including an interview in your podcast is one way to make it more interesting to listen to, however, many podcasters will damage the reputation of their guest expert – and the effectiveness of their podcast – simply because they make common interview mistakes.

In this tip, you’ll learn why you should treat interviews over the phone with a guest different from conversations over the phone with your best friend.

Don’t include your own verbal affirmations. When we have conversations with someone over the phone, we usually say things to indicate we’re listening. Whether it’s “Yeah,” or “Uh-huh,” or some other verbal affirmation, resist the urge to do this while interviewing someone for your podcast.

By including your own verbal affirmations, you begin to dilute the message that your guest is trying to deliver. Listeners of your podcast will begin to focus on the number of times you say “Uh-huh,” instead of what the expert is trying to say.

Instead, just be quiet. Don’t say a word. Before you turn on the recording tool, let your guest know that you’re listening to every word they’re saying. When there is dead air, don’t fill it with a verbal affirmation. Instead, count to 3 and if your guest hasn’t started talking again, move on to your next question. Fill the dead air with silence instead of verbal clutter. It’s easier to edit dead air out of your podcast than it is to edit verbal affirmations.

(c) 2006 Leesa Barnes. All Rights Reserved Worldwide.

Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa’s book, Podcasting for Profit.

Article Source: http://EzineArticles.com/?expert=Leesa_Barnes http://EzineArticles.com/?Ways-to-Conduct-a-Flawless-Podcast-Interview,-Tip-1&id=235991

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.
This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: “Dunay wasn’t sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn’t roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS

Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did…”

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back.  Read the full case study at http://www.MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford

Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.

He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com

Article Source: http://EzineArticles.com/?expert=Rodney_Rumford http://EzineArticles.com/?Business-Podcast-Marketing-Case-Study-Proves-Results&id=69230

There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.

Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process.

When you subscribe to an RSS feed it is possible to have the podcast downloaded to your computer. This process eliminates the need to specifically visit the site and spend the time needed to access a download.

Essentially when you are out golfing or shopping at the mall a new podcast can be published and your RSS feed can access the podcast automatically and download it for you. When you get back from participating in life the podcast is ready for you to enjoy.

The good news is podcasts are portable. You can download the RSS fed podcast to a portable mp3 device and plug it into a compatible car stereo or you can simply use the ear buds on an mp3 player and listen in wherever you are.

Originally podcasts were very simple audio ramblings that were meaningful only to computer technicians who were wanting to know more about a variety of computer related issues. Today broadcast professionals who produce talk shows use podcasts; morning shows and interviews are also available to motivated listeners through an RSS fed podcast.

Like digital video recorders for television, podcasting allows popular programs to be readily accessed in an on demand world.

In many ways this process is changing the way individuals are responding to life. Podcasting has allowed traditional radio listeners to enjoy life and still listen to what they want, but they do so WHEN they want to and not when it may originally air on a radio station in their area.

The integration of delivery methods has allowed audio to become a part of the everyman experience and allows it to connect with the listener on their terms. This may be causing some disturbance in traditional radio listening, but many radio stations are compensating by making much of their programming available through an RSS fed podcast or live stream.

Podcasting is also becoming a prime marketing component in online business especially when the material is informative and worth referring to often.

In an on demand world how are you compensating for customer expectations? How does podcasting fit in those expectations?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. [http://www.highpowersites.com]Make A Website in minutes with HighPowerSites or [http://www.buildagreatsite.com]Build A Website with BuildAGreatSite.

Start your own ebook business and [http://www.bookswealth.com]Resell Ebooks with BooksWealth.

Article Source: http://EzineArticles.com/?expert=Scott_Lindsay http://EzineArticles.com/?Podcasting-and-the-RSS-Connection&id=640658