If you are marketing a website, or thinking about starting one, link building is something that you should have first hand knowledge of. It’s very important in the ultimate popularity of your site. Major search engines, such as Google and Yahoo, use incoming links as a way of determining how important and popular your site it. If you have great quality incoming links, and several of them doesn’t hurt, then your popularity is up, the search engines see your site as more important than those that don’t have links, and suddenly you find yourself with a PR (Page Rank)1. Well, how ecstatic you must be. Your website if highly popular. But do you know what you did to get it that way? You placed links, and not just links to any sites, but links that are directly related to your site, that come from highly unique and popular sites, and you didn’t get caught up just trying to fill a page with links, you put only the ones that will bring you a good reputation with the search engines. (more…)

Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine’s and especially Google value backlinks to your website as an indicator of your website’s importance. If a large number of webmaster’s have decided to link to your content then you must be an important information hub in your target keyword marketplace.

Link Popularity Checker [http://www.uptimebot.com]www.uptimebot.com – lists link popularity for all major search engines.

If you can manage to get a large number of links from similar or complimentary websites that are ranked high by the search engine’s then your website should also start to climb the search engine rankings and increase the traffic to your site. Of course the quality of links, the anchor text of the links, the total number of links, the content of the page your link is on, how many outbound links are on the page, and the ranking of the page your link is on are all extremely important factors to consider when developing a linking strategy for your business.

When adding your links to resource directories where you have control over your link remember to utilize all the tools you have available to you to get the most out of the backlink to your site.

Place your keywords in img “alt” tags (if you have an image with your link), link “title” tag, and in the anchor text for your link. You have to remember that when a search engine visits a site that has a backlink to you that they have no idea what your website is about yet. Of course the search engine spider will make decisions based on it’s evaluation of the webpage but you can help them (and yourself) out by applying these simple principles to all backlinks you have control over. If you are submitting to a directory make sure you place your link under a category that has your keywords in the title of the category if possible.

You also have the option of “buying” links to your website, a strategy that has worked and continues to work now, but the search engine’s frown on this practice and have a tendency to black hole websites involved in “link farming” techniques. It’s ok to purchase advertising or to seek out strategic partnerships for reciprocal linking of course but purchasing links for the sole purposes of boosting your search rankings is against Google’s Terms of Service.

Trust me when I say Google can tell with pretty good accuracy who is buying their links and who is not. It really isn’t that hard to tell and does not require that much analysis to figure out. You can perform this type of analysis for yourself, and you should do this to see what the competition in your market is doing. If you do purchase links make sure these are not the only links back to your site. The search engine’s like to see a “natural” growth to the number and quality of your backlinks. Having a couple of high ranking links and no others is a big red flag. Any site that grows naturally will have a pyramidal distribution of links with the greatest number of links at or near the bottom of the ranking ladder.

So you don’t want your site to get black holed but you do want to accelerate the rate at which your website climbs the search engine rankings and hence see the benefits of free targeted traffic to your website. The good news is there are several Search Engine friendly ways to improve your link popularity:

1. Write Articles and have them published

The search engine’s love content filled web pages since these pages are providing information not just advertising. Writing articles related to your website topic and having them published on high ranking websites is a great first step to building your link popularity.

You may not have traffic coming to your site yet, but these article sites sure do. If someone likes your article a number of these article publishing sites will allow the user to download the article for use on their site. You are allowed to include a resource box with your article which you would obviously use to place a link to your website. Submit your articles to as many article submission sites as you can, they are hungry for your content. [http://ezinearticles.com/]http://ezinearticles.com [http://goarticles.com/]http://goarticles.com [http://searchwarp.com/]http://searchwarp.com http://www.ideamarketers.com/

2. Publish a Blog

This is a similar idea to writing articles except that you will have total editorial control of your Blog content. Feel free to weave in a few product and affiliate links where appropriate in your Blog content (something many article sites frown upon). Submit your blog to Blog and Web directories to help build the link popularity for your blog. Make sure you link your blog to your main website so anyone reading your Blog will be able to find you. You can also have your Blog syndicated via RSS to really explode your exposure. Be sure to add a resource box to the end of each article with a link to your website so that anyone syndicating your article via RSS will be able to find you. [http://www.blogger.com/]http://www.blogger.com  – the internet’s most popular blogging service [http://www.geeklog.net/]http://www.geeklog.net  – run your own blog on your own website with this free php-mysql package http://www.masternewmedia.org/rss/top55/  - great listing of sites accepting RSS/Atom feeds, or Blog submissions.

3. Submit to Web Directories

There are literally thousands of Web Directories on the internet that will provide you a link to your site either for free, free with a reciprocal link, or for a fee. The most useful listing to have would be in the DMOZ.org directory which is the largest and most respected web directory on the internet. Getting listed can take 6-9 months if at all so you will definitely have to add some other directory targets to your short term plans.

Yahoo! offers an express paid directory listing for $299 USD a year which may be worth the price for your particular website. There are also a number of Quality Free Web Directories that should be on your to do list. Remember to submit to the most relevant category and preferably one with your keywords in the title and link anchor text. http://www.seocompany.ca/directory/free-web-directories.html  - excellent listing of free web directories [http://www.dmoz.org/]http://www.dmoz.org  – the holy grail of free directory listings http://docs.yahoo.com/info/suggest/busexpress.html  - information on Yahoo Paid inclusion

4. Purchase links or seek out Link Partners

As long as you are continuing to build your links naturally utilizing the techniques above you can supplement your backlink count with a few carefully purchased links on high traffic sites. This can give you a double benefit of helping you boost your link popularity and also provide you a stream of traffic from the website itself if you have targeted your purchase correctly. If your site is about real estate, consider purchasing links in a real estate directory that has a large amount of traffic.

5. Post in relevant Forums

Search engine’s love forums because they are moderated by humans and have a lot of ever-changing content on them. These types of sites are indexed regularly and can be a great place to spread the word about your site and gain link popularity. Every time you post your “signature” is attached to your posting which should contain a link to your site if you have set it up correctly.

6. Provide valuable original content or tools on your website

Writing articles or having unique tools that people would find valuable on your website are great ways to build up backlinks without having to expend effort. If you provide a great tool on your site for free other webmasters will link up to your site without you having to solicit them. The internet is an information source for most people, so give them what they want.

7. Seek Out Complimentary Link Partners

If you find resources that compliment the services you offer on your website, consider contacting the owner’s of these websites and trading links with them. Do not make these judgments based on the site’s page rank but rather focus on how relevant the other site’s content is to yours. [http://www.reciprocalmanager.com/]http://www.reciprocalmanager.com  – excellent program to manage your links directory

Google Tools (type these into the google search form)

Allinurl: ”keywords” – tells you all sites with “keywords” in their site URL

Allintitle: ”keywords” – tells you all sites with “keywords” in the site title tag

Allinanchor: ”keywords” – provides a listing of WebPages that contain “keywords” in the anchor text of links on those pages

Link: www.competitordomain.com – tells you who is linking to competitordomain. These sites may want to link back to your site as well (also works on [http://msn.com/]MSN.com ).

For Yahoo:

Linkdomain: www.competitordomain.com – same as link:  for Google, MSN
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About the Author

Mike offers professional SEO services including [http://www.seowebguide.com/seo-services/link-building-services/]link building services from his site SEO Web Guide.

Article Source: http://EzineArticles.com/?expert=Michael_Lawrence http://EzineArticles.com/?Search-Engine-Friendly-Ways-to-Build-Link-Popularity&id=54801

I was recently asked by a fellow freelance writer how best to submit articles to the various directories, particularly when some articles have links within the body of the article and the author writes on various subjects. He emphasized in his note to me how the process of submitting can take so long. (more…)

You’ve done it! After all your hard work it is finished. Perhaps it’s your 1 st or even you 91 st; whatever the case it’s finally over. But, before you spend the rest of the day surfing through your new website with glee it is time to start focusing on web site promotion. Yes, that’s right, without proper Internet marketing your website is little more than a pretty screen on your monitor. In this article I would like to discuss some web site promotion tricks for the trade that I have developed over the years. (more…)

When you put your business online, you are essentially creating a place where people from all across the country can see what services and products that you are selling, but the key to showing off what you do is getting people there! You’ll find that there are many different ways to bring people to your site, but one of the most powerful tools that you can use is link building. To understand why link building is such an important part of your internet marketing campaign, there are a few things that you need to be aware of. (more…)

Linking is one of the biggest factors in any search engine marketing strategy. In fact, you are better off spending your time acquiring inbound links than submitting your site to search engines.

Linking is not only about search engines and make sure to remember that, It adds relevance and value to your site because it show your reader that you have considered the subject and either agree or disagree with others in your field. Linking in this manner is more or less similar to placing references to other people’s work.

In fact, it has been argued that by placing their materials on the Internet (without stating expressly their objection to external links), copyright owners grant ‘implied licenses to other users to link to them. As the founder of the World Wide Web, Tim Berners-Lee points out, there is no reason to have to ask for permission to link to other documents. Sites still need back links to rank high in SERP. (A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query.)

A major method of rapid link development for Search Engine optimization or website promotion services,is buying quality links. This is a very expensive method and I don’t recommend it unless you have very deep pockets. However you may have no alternative for building fast quality links unless you can offer high value information on your website so that people will not mind adding a link to your site.

Search engines, particularly Google, use link popularity to help evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound links from other websites to yours. they recognize the number of incoming links in its algorithm that determines placement rankings, they also look for quality Eg. page rank, the more links a website has the better, but the quality I think is more important than the amount. which may explain why you may appear on page 10 while your competitor appears on page 1. The more page rank a linking page has the more authority it lends to you If you use a reciprocal linking service you are probably wasting your time, the sites that you are linked too are from too wide a range of subjects to have any relevance or authority.

Another factor to consider is deep linking, where the in coming link goes directly to an internal page rather than your home page. For example you may have an article that is on yoursite .com /articles/ happydays.html A link from an outside site direct to that page would be deep linking as it is on the third layer of your site. Deep linking is good for your site as the overall page rank takes into account not only the links to your home page but also the total links to the site.

Google has become skilled at detecting un-natural linking patterns; links to a website whose only purpose is to improve Google ranking. Because of this many SEO experts are going back to fundamentals and using techniques like article writing to develop natural links What is a natural link ? It is a link that originates from an outside site that is one way, and has a page rank to give it authority. If you build enough quality and relevant links to your site you’re site will still have traffic before, during, and after algorithm changes.

by Graham Andrew Taylor
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Article Source: http://EzineArticles.com/?expert=Graham_Andrew_Taylor http://EzineArticles.com/?How-Does-Linking-Affect-My-Page-Rank?&id=1123449

Utilizing internet directories as a link building tool is an often over looked method of link building. Many in the search engine optimization field simply default to the belief that unless the directory is DMOZ or Google’s Open Directory Project, you won’t gain any benefit from the directory submission at all. But the truth is, not only do directory submissions provide you with a one way link to your site, they actually offer up plenty of often overlooked opportunities for link building. (more…)

Links are one kind of off-page criteria that measures human reaction to your content.

An effective linking strategy will not only please your visitors, it is very pleasing to the search engines.

The more sites linking to you and the more important these linking sites are, and the closer the websites are to the theme of your website, the more popularity the search engines award to your website-webpage.

Search engines consider the number of inpointing links to a website as a way to…

1.  Establish Credibility…

An in-pointing link from quality websites is like receiving a vote.  The webmaster thinks highly enough of your website to link to you. (more…)

When it comes to good website marketing strategies, you will soon learn that some are good and will gain you loyal customers while others are more problematic about what it is they offer to the normal consumer. Ethical link building is an important part of joining the visible web community and as with many endeavors, you’ll find that if done badly will effect your operation for the worst. When thinking about ethical link building, there are a few facts that it is important keep at the forefront of your mind. (more…)

In this article you will find some tips to build links and importance of link building services. There are many ways of building links but not all of them effective. Keep on reading this article if you want to know about most widely used methods of building one way links.

The most common method which people are using to build one way links pointing towards your site is directory submission. You should always look for the directories which do not ask for reciprocal link on your websites as search engines prefer one way links. Many directories are free of cost and others are paid. (more…)