By Donna Gunter

Listening to podcasts isn’t something I enjoy or take time for, quite frankly.  I’m a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need.  However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I’m in the minority, I believe.  The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust. Read the full story

Popularity: 5% [?]

By Scott Lindsay

Podcasting can be an easy way to reach out to entertainment consumers. Most mp3 players have the capability of allowing each unique user to add the podcast to their player and then replace that podcast audio with whatever audio content they wish whenever they want to. This can be accomplished in a matter of seconds.

Those who do not use an iPod or mp3 device generally have a fear about how the systems work and if they will ever be able to make changes once they finally do place content on their device. Read the full story

Popularity: 5% [?]

By Theo McLanahan

Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won’t attract much traffic.

There are many different ways to market your business podcast. If you’re looking at growing your list at the same time, you might opt to keep your podcast private. This is easy to do- set up a mailing list within your autoresponder for your podcast subscribers. Include the link to sign up on your website. Read the full story

Popularity: 3% [?]

By Patrysha Korchinski

There are three important components to buying podcast advertising that influence how well your commercial will work to meet your goals. The first element is the podcast or podcasts that you choose to buy time on. Finding the right podcast for your product or service is one part of the equation. The second part of the equation is the copy. That is the words that will be used to present your sales message. The final component is the presentation. How you deliver the sales message is as important as finding the right venue. Read the full story

Popularity: 40% [?]

By Craig Andrews

When it comes to the evolution of blogging you really have to marvel at the brilliant advances in technology that have been made over the past two years. At one time, blogging involved little more than promoting prose text on the Internet. Now, prose has a little competition and it comes in the form of audio blogging, which is commonly referred to as podcasting.

Podcasting entails recording audio files of spoken commentary so as to create a sort of combination radio broadcast and Read the full story

Popularity: 60% [?]

By Sean Ray

If you can learn how to podcast for greater subscriber responsiveness, podcasting can be a significant advertising technique for your website.  Although many people seem to be unaware of what podcasting is, just think on the word itself.  It is a combination of iPod and broadcasting, and is basically a means of broadcasting to any digital media receiver.  It does not have to be an iPod. Read the full story

Popularity: 4% [?]

By Leesa Barnes

Including an interview in your podcast is one way to make it more interesting to listen to, however, many podcasters will damage the reputation of their guest expert – and the effectiveness of their podcast – simply because they make common interview mistakes.

In this tip, you’ll learn why you should treat interviews over the phone with a guest different from conversations over the phone with your best friend. Read the full story

Popularity: 52% [?]

By Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”. Read the full story

Popularity: 51% [?]

By Scott Lindsay

There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.

Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process.

When you subscribe to an RSS feed it is possible to have the podcast downloaded to your computer. This process eliminates the need to specifically visit the site and spend the time needed to access a download. Read the full story

Popularity: 4% [?]

By Hendry Lee

Talking about podcast hosting, there are two separate parts that every podcaster has to consider. The first one is podcast file hosting, and another is podcast site hosting.

Podcasters can host both of them on the same hosting account, but occasionally this is not possible for some reasons. Most sites, including podcast sites, consist of mainly text content. Podcast files, on the other hand, are audio or video content that consume much more space on storage device and bandwidth transfer to get from the server to the end users. Read the full story

Popularity: 2% [?]